Communicating
Instructions to Avoid Confusion
Steve Adubato, Ph.D.
It has been said that facts mean nothing unless they have been
rightly understood, rightly related, and rightly interpreted. This
column has often explored the many reasons miscommunication occurs.
We've discussed the impact of culture, race, gender and age when
it comes to people not being on the same communication page.
Yet, regardless of our many differences, there are specific tools
that can help any professional communicate more effectively--particularly
when it comes to giving direction or instructions to those you
work or play with.
--It is important when communicating to make sure your intention
is clear. The receiver of your message or instruction should know
what the spirit of your communication is. Even if they are not
exactly sure about the specifics of what you are saying, by being
clear on your overall intent or motive, it helps them ask appropriate
and relevant questions as well as make informed decisions.
--Communicate in a specific way about what you want the final
product to be. This has to be even more detailed and specific
than simply stating your intention. This is about tangible results.
This is about a final outcome, product or service. For example,
"By September 1, 2004, our team will increase sales revenue
by 20 percent."
--When giving instruction or direction about money issues, don't
say things like, "Spend as much as you need to in order to
get the job done," unless you absolutely mean it. There are
countless examples of managers and others who wind up flabbergasted
when they get the final price tag for a particular project or
purchase. Then, when a project manger says, "You said to
spend whatever it takes," the boss says something like, "Yeah,
but I never knew it would cost this much." To avoid such
miscommunication, make sure you set a cap or a limit on how much
you want to spend on a particular project. Then, create a feedback
mechanism for your people to come back to you if they feel they
need to go over-budget to get the job done.
--Context is critical. Since we are approaching summer, many
organizations loosen their dress codes. Yet, this presents numerous
communication challenges and potential issues. For example, some
company policies will refer to "casual Fridays" and
will tell employees to "dress comfortably." Sounds fine,
right? But what happens if an employee comes in wearing flip flops
and a tank top when you really meant walking shoes and open collared
shirts? The problem is that words like "casual" attire
are interpreted differently based on a lot of complex factors.
You need to set a CONTEXT for employees not only by telling them
specifically what attire is appropriate, but to communicate clearly
that certain types of business activities that occur on Friday
preclude the dress code policy.
--Differentiate between something that MUST be done as opposed
to something you would PREFER to have done. For example, "Get
to the office around 9:00 a.m." Is that a workforce guideline?
Is 9:10 a.m. considered "around 9:00?" What about 9:30?
Or, does it not matter much since you also tell employees we work
until "about 5:00 p.m." but often expect them to be
there much later if the workload requires it. It is great to have
flexible work hours, but managers must communicate the difference
between preferences and requirements. When you don't, you're writing
a prescription for miscommunication, unnecessary conflict and
frustrating confusion.
The key is to be more specific than you think you need to be.
Never assume that your diverse workforce understands your instructions
in the same way. That's what makes communication the complicated
and fascinating craft that it is.
Dr. Steve Adubato coaches and speaks on the subjects of communication
and leadership and is the author of the book "Speak from the
Heart." Write to him at The Star-Ledger, 1 Star-Ledger Plaza,
Newark, NJ 07102, visit his Web site at www.stand-deliver.com,
or e-mail him at sadubato@aol.com.
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