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Did Couric Cross the Line in Edwards Interview?
Steve Adubato, Ph.D.
MSNBC Media Analyst
Contrary to remarks, journalists still show courage in news coverage
Katie Couric had a tough job interviewing John and Elizabeth Edwards
this past Sunday on 60 Minutes. Elizabeth Edwards is a courageous
and classy woman who is facing an extremely rough medical and emotional
road ahead now that her cancer is in her bones. One would think
that Katie Couric— given that when she anchored the Today
Show she continued to work and deal with her husband Jay’s
suffering and ultimate death from colon cancer— would have
handled the Edwards’ interview with the right combination
of empathy and directness. But that didn’t happen.
As I watched the interview, I was blown away. In fact, I had to
watch it twice on tape to make sure of what I saw and heard. I was
really turned off by Katie’s approach. Many of her comments
and questions were intrusive and inappropriate. They were over the
line, particularly conducted a few days after Elizabeth Edwards’
diagnosis. When Katie asked John Edwards if he might be “capitalizing”
politically on his wife’s incurable cancer, I was baffled.
John and Elizabeth Edwards already tragically lost their 16- year-
old son. They are now facing the terrible truth of her incurable
cancer. Where exactly does Katie Couric get off asking a question
that even remotely assumes that John Edwards has anything in his
track record that would indicate that he would take political advantage
of his wife’s cancer?
Katie also said, “Some people watching this would say ‘I
would put my family first and my job second’ and you are doing
the exact opposite. You are putting your work first and your family
second.” She referred to “some people” questioning
John Edwards’ “insatiable ambition” and his “capitalizing”
on this. Huh? Let me get this right. I understand Katie is supposed
to ask tough questions. That’s what we do as journalists.
But what’s this “some people watching would say?”
Who’s saying that? I know Rush Limbaugh questioned or challenged
John and Elizabeth Edwards moving forward in this presidential race.
But who else is questioning the motives or intent, much less the
appropriateness, of John and Elizabeth Edwards decision to stay
in this race?
The idea that Katie started numerous questions with “some
people say” or “others say” is a journalistic
cop- out. Cite your source, Katie. Are there polls that I haven’t
heard about that show a significant percentage of Americans questioning
or challenging John and Elizabeth Edwards’ decision? I must
have missed that. When interviewers use the “some people”
approach, it’s often a way of not having to say that they
in fact feel that way.
What’s especially odd about Katie taking this interview approach
is that when she was dealing with her husband’s cancer, she
continued to work as a broadcaster. In fact, she did a tremendous
public service when she had a colonoscopy on the air in an effort
to promote early detection as the best protection against colon
cancer. When Katie did that, I don’t remember anyone questioning
her motives. I don’t remember even thinking that Katie might
be doing it for the ratings. All I thought was that Katie made a
very personal decision with her family to do what she thought was
best.
John Edwards clearly believes that his running for president is
more than a job. He and his wife see it as a cause, as a significant
form of public service. What’s particularly troubling is that
Katie Couric wound up becoming a big part of a story that should
never have been about her. It’s a story about Elizabeth Edwards’
courageous fight and the message it sends to other cancer survivors.
It’s a story about the Edwards’ very strong marriage
and their struggle to move John’s presidential campaign forward.
Katie’s unnecessarily intrusive interviewing approach wound
up making big headlines on the CBS News website, which was inundated
with people who were offended by her performance. It was called
“horrible” and “inappropriately harsh.”
She had a responsibility to ask certain questions, but not to the
degree and the extent that she did.
Here’s my greatest concern, and I hope I’m wrong about
this. Right now, Katie Couric is third in a 3- way ratings race
on the evening news. She’s getting paid big money to bring
more eyeballs to the CBS Evening News. To date, she hasn’t
done it. Could it be that Katie’s over the top and poorly
timed effort on 60 Minutes was intended to draw attention to herself
and potentially boost the ratings of her program? It’s a legitimate
question, particularly when an experienced and talented broadcaster
(who has experienced so much personal tragedy connected to cancer)
takes such a surprisingly inappropriate tact in such an important
and high profile interview. Say it ain’t so Katie….Say
it ain’t so.
On another note, I must acknowledge the nearly 300 emails I received
last week in response to my column on MSNBC.com criticizing Dan
Rather for his recent speech in which he argued that the mainstream
media was “spineless” for lacking the courage to challenge
the White House and corporate America. Apparently, not many people
agreed with me. Between 80-90 percent of the e-mails I got said
I was dead wrong and that Dan Rather had a compelling argument.
Some in fact thought I was “jealous” of Dan, while others
said I had “little right to criticize” such a giant
in our industry. I still stand by that column, but I greatly appreciate
all those that took the time to write such thoughtful, and in many
cases, truly nasty, creative and personally offensive emails. I
found them very entertaining, and in some cases, highly educational.
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